Privacy Policy

Interlock Metal Roofing (New England) Inc. is the official and exclusive installer of the Interlock® Lifetime Limited Roofing System in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont, United States of America. I.E.L. Manufacturing Ltd. is the legal owner of the Interlock® trademarks, copyright and other intellectual property.

Interlock Metal Roofing (New England) Inc. ("Interlock," "we," "our," or "us") is the controller of personal information collected through this website and is responsible for its collection, use and protection. Depending on your interaction, your personal information may also be processed by affiliated entities and service providers, as described in this Privacy Policy.

This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit this website, submit a request, or interact with our services.

By using this website, you acknowledge the practices described in this Privacy Policy. Where the law of your state requires your consent (for example, for sensitive data or non-essential cookies), we ask for it separately.

1. Information We Collect

We collect information you provide directly and information collected automatically through your interaction with our websites and services.

We may also collect information through third-party tools and technologies integrated into our website, including user interaction data such as clicks, page activity, and engagement with on-site features.

Personal Information You Provide

• Name
• Email address
• Phone number
• Mailing address
• Property/project details
• Any information submitted through forms or communications

Communication Data

• Phone calls (including recordings and transcripts)
• SMS/text messages
• Emails and chat interactions

Automatically Collected Information

• IP address
• Device and browser type
• Pages visited and time on site
• Referral sources (e.g., Google Ads, Meta Ads, Microsoft Ads)
• Interaction and behavioural data

2. How We Use Your Information

We use your information to:

• Provide quotes and services
• Respond to inquiries and customer support requests
• Schedule consultations and installations
• Communicate via phone, SMS, and email
• Improve website performance and user experience
• Measure marketing performance and attribution
• Comply with legal and regulatory obligations

We may also use third-party tools and services to enhance website functionality, improve user experience, analyze performance, and support marketing and advertising efforts.

We limit the collection and use of your personal information to what is reasonably necessary for the purposes described in this policy.

3. How Your Information Flows Through Our Systems

Your information may be processed through the following systems:

1. Website → form submissions and interactions
2. Zoho CRM → lead storage and management
3. Talkdesk → call handling, recording, SMS communications
4. Advertising platforms (Google, Meta, Microsoft) → campaign measurement and remarketing
5. Authorized dealers and installers → service fulfillment

Each system processes information only as necessary for business operations.

4. Call Tracking, Recording & SMS Communications

We use communication platforms such as Talkdesk and related technologies.

• Calls may be recorded, transcribed, monitored, and analyzed for quality assurance, training, and marketing attribution
• Massachusetts, New Hampshire and Connecticut require the consent of everyone on a call before it is recorded. We tell callers at the start of a call that it may be recorded. If you do not want your call recorded, tell us and we will continue without recording, or you can contact us by email instead
• Call tracking technologies may associate your phone call with website activity and advertising interactions
• SMS messages may be used for service updates, reminders, and follow-ups, as described in our SMS & Communications Policy
• Message and data rates may apply
• You may opt out of SMS communications at any time by replying STOP

5. Cookies, Tracking & Advertising Technologies

We use essential, analytics and marketing cookies and similar technologies to operate the website and support our marketing. These technologies may collect information across devices and sessions.

Non-essential cookies and tracking technologies are used according to your choices in our Cookie Consent Tool, which you can change at any time.

We honour Global Privacy Control (GPC) browser signals as a valid request to opt out of the sale of personal information and of targeted advertising, including for residents of Connecticut and New Hampshire, where recognition of universal opt-out signals is required. Our website does not respond to legacy "Do Not Track" browser signals, for which no industry standard was adopted; we recommend using GPC or our Cookie Consent Tool instead.

Analytics & Performance

• We use tools such as Google Analytics to understand website usage and improve performance.

Advertising & Retargeting

We use:

• Google Ads
• Meta (Facebook/Instagram) Ads
• Microsoft Ads

These platforms may:

• Track interactions across websites
• Associate behavior with advertising campaigns
• Deliver personalized or targeted advertising

Depending on your location, these technologies may be subject to your consent preferences.

Third-Party Services & Tracking Technologies

We use trusted third-party services to operate, analyze, and improve our website and marketing efforts. These services may include, but are not limited to:

• Zoho CRM (lead management and customer data storage)
• Talkdesk (call tracking, recording, SMS communications)
• Google Analytics (website performance tracking)
• Google Ads (conversion tracking and remarketing)
• Meta (Facebook/Instagram advertising platforms)
• Microsoft Advertising (Bing Ads)
• Real Works Labs (interactive widgets and engagement tracking)

These third parties may use cookies, pixels, and similar technologies to collect information about your interactions with our website and other websites for analytics and advertising purposes.

Call tracking technologies may associate phone calls with website visits, advertising campaigns, and user sessions to measure marketing performance and attribution.

We do not control and are not responsible for the privacy practices of third-party service providers, which are governed by their respective privacy policies.

Real Works Tools

We may use tools and widgets provided by Real Works Labs to enhance website functionality, improve user experience, and facilitate customer engagement. These tools may collect interaction data such as page activity, clicks, session behavior, device identifiers, and engagement metrics.

Data collected through these tools is processed in accordance with Real Works’ privacy policy and applicable data protection laws.

6. CRM & Data Management

We use Zoho CRM and related systems to store and manage customer and lead data.

Your information may be:

• Stored securely in CRM systems
• Used for sales, marketing, and customer service
• Accessed only by authorized personnel

7. Sharing of Information

We may share your information with:

• Affiliated Interlock entities and service providers that help us provide quotes, installation and warranty service
• Service providers (CRM, hosting, analytics, communication platforms) under contract
• Advertising platforms (Google, Meta, Microsoft and the others listed below)
• Legal or regulatory authorities when required

Sale of personal data and targeted advertising: We do not sell personal information for money. We do disclose personal data (such as website activity, device identifiers and IP address) to third-party advertising platforms for targeted advertising and campaign measurement. Under the privacy laws of Connecticut, New Hampshire, Rhode Island and other states, this may be a "sale" of personal data or "targeted advertising."

The third parties to which we have sold, or may sell, personal data for advertising and analytics purposes are: Google (Analytics and Ads), Meta (Facebook/Instagram), Microsoft Advertising, Pinterest, The Trade Desk (through our media partner), and Resonate.

We do not sell sensitive data, the personal data of anyone we know to be under 18, or precise geolocation data.

You may opt out of these disclosures at any time via our Do Not Sell or Share My Personal Information page, our Cookie Consent Tool, or a Global Privacy Control (GPC) browser signal.

8. Cross-Border Data Transfers

Your information may be processed and stored in Canada, the United States, or other jurisdictions where our service providers operate.

By using our services, you consent to such transfers.

9. Data Retention

We retain your personal information only as long as necessary for business and legal purposes, including:

Lead and customer data: up to 36 months
Call recordings: up to 24 months
Analytics data: based on platform retention settings

10. Your Privacy Rights

Depending on your state of residence, you may have the right to:

• Confirm whether we process your personal information, and access it
• Correct inaccurate personal information
• Delete personal information, including information we obtained from other sources
• Obtain a portable copy of personal information you provided to us
• Opt out of the sale of personal data, targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects
• Question the result of profiling, obtain the reasons for it, and request human review, where your state's law provides it
• Obtain a list of the third parties to which we have sold personal data, where your state's law provides it
• Withdraw consent you have given, including consent to process sensitive data
• Appeal our decision on your request

How we respond: We respond to requests within 45 days of receipt. If reasonably necessary, we may extend this once by a further 45 days and will tell you within the first 45 days. We respond free of charge at least once a year.

Appeals: If we decline your request, you may appeal by emailing policies@newenglandmetalroofing.com with the subject line "Privacy Appeal." We will respond in writing within 60 days. If your appeal is denied, you may contact your state Attorney General (contact details are in Section 11).

We will not discriminate against you for exercising these rights.

To exercise your rights, contact us at policies@newenglandmetalroofing.com, call 1-866-733-5811, or submit a Data Subject Access Request. An authorized agent may act for you with proof of your written authorization.

11. State-Specific Privacy Notices

The sections below apply to residents of the six New England states we serve. If a state's law gives you more protection than this policy, that law applies.

Connecticut residents (Connecticut Data Privacy Act, Conn. Gen. Stat. § 42-515 et seq., as amended)

• You have the rights listed in Section 10, including the right to obtain a list of the third parties to which we have sold your personal data, and to question the result of profiling used for a significant decision
• We disclose personal data to advertising platforms for targeted advertising, which may be a sale (see Section 7); you can opt out at any time, including with a GPC signal
• We do not process sensitive data without your consent, do not sell sensitive data, and do not sell precise geolocation data
• We do not use or sell personal data to train large language models
• Attorney General: Office of the Connecticut Attorney General, portal.ct.gov/ag

New Hampshire residents (New Hampshire Privacy Act, RSA 507-H)

• You have the rights listed in Section 10, including opt-out of sale, targeted advertising and profiling
• We recognize Global Privacy Control signals as a valid opt-out
• We process sensitive data only with your opt-in consent, and we do not sell the personal data of children
• Attorney General: New Hampshire Department of Justice, Consumer Protection and Antitrust Bureau, doj.nh.gov

Rhode Island residents (Rhode Island Data Transparency and Privacy Protection Act, R.I. Gen. Laws § 6-48.1-1 et seq.)

• Categories of personal data we collect through this website: identifiers and contact details (name, email, phone, mailing and property address); project and inquiry details; communications (call recordings, texts, emails); and internet activity and device data (IP address, browser and device type, pages viewed, referral source)
• Third parties to which we have sold or may sell personal data: Google, Meta (Facebook/Instagram), Microsoft Advertising, Pinterest, The Trade Desk (through our media partner), and Resonate
• We sell personal data to these third parties and process personal data for targeted advertising, as described in Section 7; you can opt out at any time
• Attorney General: Rhode Island Office of the Attorney General, riag.ri.gov

Vermont residents

• Vermont's Data Privacy and Online Surveillance Act takes effect January 1, 2028. Until then, you may still use the rights and choices in this policy, and you can opt out of targeted advertising at any time
• Attorney General: Vermont Attorney General's Office, ago.vermont.gov

Massachusetts residents

• Massachusetts does not yet have a comprehensive consumer privacy law in effect. We offer the rights and choices in this policy to Massachusetts residents
• We protect the personal information of Massachusetts residents under a written information security program, as required by 201 CMR 17.00 (see Section 14)
• Attorney General: Massachusetts Attorney General's Office, mass.gov/ago

Maine residents

• Maine does not have a comprehensive consumer privacy law. We offer the rights and choices in this policy to Maine residents
• Attorney General: Maine Attorney General's Office, maine.gov/ag

California residents may have rights under the California Consumer Privacy Act; see our California Notice at Collection.

12. Data Breach Notification

If a security breach affects your personal information, we will notify you, and where required the Attorney General and other state agencies, as required by the breach notification law of your state (including Mass. Gen. Laws c. 93H, Conn. Gen. Stat. § 36a-701b, R.I. Gen. Laws § 11-49.3-1 et seq., N.H. RSA 359-C:19 to 359-C:21, 10 M.R.S. § 1346 et seq., and 9 V.S.A. § 2430 et seq.).

13. Legal Basis for Processing

We process personal information based on:

• Your consent
• Contractual necessity
• Legitimate business interests
• Legal obligations

14. Data Security

We use industry-standard safeguards, including encryption, access controls, and secure data storage practices, to protect your information. We maintain a written information security program for the personal information of Massachusetts residents, as required by 201 CMR 17.00.

No method of transmission over the internet or electronic storage is completely secure, so we cannot promise absolute security.

15. Automated Decision-Making

We do not use automated decision-making processes that produce legal or similarly significant effects without human involvement.

Where automated processing or profiling is used to support a decision about you, you may — where provided by applicable law — question the result, obtain information about the reasons for it, and request that the personal data used be reviewed, corrected, or re-evaluated with human involvement. See our AI & Automated Processing Disclosure for details.

16. AI & Data Usage

We do not use your personal information to train artificial intelligence models for external use, and we do not use or sell your personal data to train large language models.

Limited data may be used internally for operational purposes only (for example, quality assurance of AI-assisted tools). Our service providers are not permitted to use your personal information to train their own models except as disclosed in this policy and our AI & Automated Processing Disclosure.

17. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

18. Children’s Privacy

Our services are not directed to children. We do not knowingly collect personal information from anyone under the age of 16, and we do not sell the personal data of, or engage in targeted advertising to, any consumer we know to be a minor.

19. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last Updated" date.

If we make a material change to how we use personal information we have already collected, we will post a notice on this website before the change takes effect and, where we have your email address, we will also notify you by email. Where the law requires it, we will ask for your consent before applying the change to personal information collected earlier.

20. Contact Information

If you have questions about this Privacy Policy, please contact:

• Email: policies@newenglandmetalroofing.com
• Phone: 1-866-733-5811
• Mail: Interlock Metal Roofing (New England) Inc., 25 Walpole Park S Unit 7, Walpole, MA 02081-2522, United States

Related Legal Policies

These policies work together to govern your use of our website, services, communications, and data practices.

• Terms of Service – Governs your use of our website, services, and interactions with Interlock.
• Cookie Policy & Consent Tool – Details how cookies and tracking technologies are used and managed.
• Do Not Sell or Share My Personal Information – Allows you to opt out of certain data sharing under applicable laws..
• Data Subject Access Request – Submit a request to access, correct, or delete your personal data.
• SMS & Communications Policy – Explains how we communicate via phone, SMS, and email, including consent and opt-out options.
• Accessibility Statement – Describes our commitment to providing an accessible website experience.
• Image & Media Licensing Policy – Defines usage rights for images, media, and intellectual property.